Holland & Barrett to kick start new year with Good Life MOT campaign
Health food retailer Holland & Barrett has announced plans to launch a new in store initiative and advertising campaign called the Good Life MOT.
The launch in January will coincide with the retailer’s ‘Penny Sale’ promotion and will run for five weeks across all 712 stores in the UK and Ireland.
The campaign will target customers planning to embark on a New Year health regime by offering them a “health MOT” with store associates who have been trained to advise on the most suitable natural health products to suit customers’ needs.
Customers will also be able to take advantage of Holland & Barrett’s ‘Penny Sale’ discounts across selected products in store where for each full price product purchased, the second will be charged at a penny.
The Good Life MOT campaign is being supported with a £1.2 million national print and TV advertising campaign created by RKCR/Y&R. The campaign will also include the online content, live chat forums and a range of PR activity.
Lysa Hardy, chief marketing officer at Holland & Barrett’s parent company NBTY Europe, said: “After the Christmas period customers are looking to recharge. If they’re feeling generally sluggish, have overindulged on the nice things that go hand in hand with Christmas or just need a general ‘pick me up’, they can pop into any Holland & Barrett store to carry out a ‘good life MOT’ with staff to help them on their way.
“We are hoping this campaign will help our existing customers and bring new people into stores looking for expert advice as well as the highest quality health and well-being products – all at the best value for money.”
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