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Holland & Barrett introduces customer rewards scheme

Holland & Barrett is launching its Rewards for Life customer loyalty scheme this week in 40 of its stores in the Midlands, Yorkshire and Lancashire.


Holland & Barrett introduces customer rewards scheme

Customers can sign up to the pilot scheme for free and for every £1 spent in store, online or via direct mail they are given four reward points. The points are then turned into coupons which customers can use to buy products of their choice in store.

The health food retailer said that all store associates taking part in the pilot have been fully trained and have ongoing access to a dedicated team at the store support centre in Nuneaton. Customers will also have access via telephone to a team who will be able to answer queries about membership, points balance or the rewards.

Holland & Barrett has highlighted 2011 as the business “year of the customer”.  Phil Geary, group marketing director of NBTY Europe, Holland & Barrett’s parent company, said: “The loyalty programme is fundamental in working towards meeting our customers’ needs, rewarding them for shopping with Holland & Barrett, and tailoring our communication with them.”

He added: “Today’s consumers are no longer passive and know what kind of shopping experience they want. The launch of this programme is in response to feedback we have received from customers and it is as important to us to retain our existing customers by meeting their demands, as it is to encourage new faces into our stores.”

The Rewards for Life programme will be piloted in stores in Accrington, Barnsley, Beeston, Belper, Bradford, Burnley, Burton on Trent, Bury, Castleford, Corby, Derby, Dewsbury, Halifax, Harrogate, Hinckley, Hucknall, Huddersfield, Ilkeston, Ilkley, Keighley, Leeds, Leicester, Long Eaton, Loughborough, Market Harborough, Melton Mowbray, Nottingham, Nuneaton, Pontefract, Rugby, Skipton, Stamford, Tamworth, Wakefield.

Holland & Barrett has over 600 stores in the UK and Ireland as well as stores in Cyprus, United Arab Emirates, Malta and Singapore.

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