Holland & Barrett appoints Jake Quickenden as ambassador
The singer and former X Factor contestant will work with the high street health food chain in promoting its sports nutrition supplements and protein shakes.
As a keen body builder and former semi-pro footballer, Quickenden has kickstarted his role with a series of fitness blogs and videos.
Over the coming months these will include fat blasting, a 'jungle workout', body building techniques plus motivational guides to getting in shape.
Quickenden said: "It's been great fun creating the series of motivational videos and blogs with the sports team at Holland and Barrett. I'm passionate about health and fitness and I hope the tips we've designed inspire people of all ages to get active and have fun at the same time."
A spokesperson for Holland & Barrett added: "We're thrilled to be working with Jake. He has a great passion for keeping fit and well using sensible eating, quality sports supplements and achievable work out plans. We are sure Holland and Barrett shoppers will enjoy his informative, entertaining online blogs and fun videos over the coming months."
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