THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HMV launches films-on-demand service with Filmflex

Entertainment and technology retailer HMV has teamed up with FilmFlex Movies to launch an HMV-branded films-on-demand service.

GENERAL MERCHANDISE

HMV launches films-on-demand service with Filmflex

Entertainment and technology retailer HMV has teamed up with FilmFlex Movies to launch an HMV-branded films-on-demand service.

The HMV-on-demand service will initially be offered via Web/PC with content available on a rental basis for consumers to watch on or offline. However, HMV says it is developing the platform further so that future viewing can be extended to a wider range of digital devices in line with HMV’s move into the personal technology market.

The retailer has recently expanded its offering to include consumer technology products such as Apple iPads and iPods, headphones and speakerdocks as it looks to move away from the declining traditional CD and DVD market.

HMV says other access models are planned to follow in due course, including download-to-own and cloud-based locker services, to provide the consumer with a continuous viewing experience across multiple devices that can be accessed from any location. 

HMV will initially promote the service with a ‘soft’ launch, including through its hmv.com store and by approaching the 2 million members currently participating in its purehmv rewards scheme. The main launch will be in January 2012, when HMV will look to leverage the power of its brand across all its channels to more fully integrate the new on-demand offer into its wider marketing communications.

FilmFlex will manage all digital rights and security on behalf of HMV. They will also be responsible for the website build and platform operation; all the content management; billing and customer service as well as on-site promotion.

Jeff Henry, CEO at FilmFlex, said: "Our deal with HMV illustrates perfectly the benefit of combining their well-known brand and high traffic volumes with our own expertise in technology and content"

Mark Hodgkinson, HMV marketing & e-commerce director, added: "With a growing number of consumers now incorporating video-on-demand into their viewing and purchasing habits, the time is right to include a digital service into our own offer. Partnering with FilmFlex will allow us to extend our brand into new areas and deepen the relationship with our customers." 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process