HMV & CLIC Sargent close their relationship by celebrating the landmark of over £1million raised
Stores-to-live-music entertainment brand HMV is delighted and proud to announce that, together with its chain of nine Fopp stores, it has raised over £1million for its nominated community engagement partner, CLIC Sargent - the UK's leading cancer charity for children and young people, in the three years since 2008 that the two organisations have been working together.
The fruitful relationship, which reaches its conclusion at the end of this month - a year longer than originally planned, has brought together HMV's thousands of staff and millions of customers as well as its various suppliers from the world of music, film, games and personal technology.
HMV can announce that from May 1st 2011 its new community engagement partner will be the Teenage Cancer Trust in the UK and the Marie Keating Foundation in the Republic of Ireland. Fopp will now have its own nominated charity - TrekStock. Separate announcements to follow in due course.
Key regular fundraising events and sponsored activities for CLIC Sargent have included HMV participation in the London Marathon and other road-races, bike rides and sky dives, 5-aside football tournaments, music, film & games quizzes, unsigned band gigs, store product launches and fancy dress events, army assault course challenges, cake bakes and, of course, auctions and raffles. HMV's Industry annual golf day at the Belfry has also proved a big hit - raising over £100,000 by itself - the single largest contribution by any particular event.
HMV has also raised significant amounts through cause-related merchandising via its stores, including just under £70,000 from the sale of its environmentally-friendly 'bags for life' and some £44,000 from its CLIC Sargent-branded iPhone cases.
HMV Group Human Resources Director, Steve West, comments: "It's been a real privilege working with CLIC Sargent as well as a highly rewarding one knowing what wonderful work they do. They've been highly supportive partners, and I wouldn't hesitate to recommend them to other companies who are looking to develop their community engagement activities.
"Massive thanks also to all our staff around the country for their fantastic dedication, not to mention their imaginative fundraising activities, and for really getting behind the opportunities created by this partnership.
Lucy Caldicott, Director of Fundraising for CLIC Sargent, "It costs CLIC Sargent around £3,750 to support each child or young person through cancer treatment and the £1million raised by HMV will make a real difference to the lives of the thousands of children and young people we support."
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