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H&M is world's biggest user of organic cotton

Fashion retailer H&M has been hailed as the biggest user of organic cotton worldwide for the second consecutive year in 2011, according to Textile Exchange┬┤s latest Global Sustainable Textiles Market Report.

GENERAL MERCHANDISE

H&M is world's biggest user of organic cotton

In addition to increasing its use of organic cotton, the retailer has also boosted its use of Better Cotton as part of the Better Cotton Initiative which is helping cotton farmers to grow more cotton with less water and fewer  chemicals.

Henrik Lampa, sustainability manager for product at H&M, explained: “We plan to further increase our use of organic cotton in the future, beside making strong investments in Better Cotton and gradually increasing our use of recycled cotton. Cotton is the raw material we use the most and our good progress against our goal means major improvements for people and the environment in cotton producing communities.”

The increase in use of organic cotton is part of H&M's plans to use only sustainable cotton by 2020. 

LaRhea Pepper,  managing director of Textile Exchange, added: “H&M’s ambitious program continues to drive demand for organic cotton and other more sustainable fibres. This supports farmers, encourages innovation and with its fashion forward Conscious Collections, H&M lifts more sustainable fashion to scale. This strategic work serves as a model for adopting and expanding the use of greener materials in the fashion industry.”


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