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H&M to launch new beauty range

High street fashion retailer H&M is to launch a new range of beauty products.

GENERAL MERCHANDISE

H&M to launch new beauty range

Due to hit the stores this autumn, the range will include over 700 products spanning make-up, haircare, bodycare and beauty tools. The company is also introducing new, dedicated beauty areas in-store where customers can experiment with different make-up looks.

Sara Wallander, concept designer at H&M Beauty, said: “We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours.”

The range, which will replace existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a Conscious range of Ecocert-approved sustainable products. There will also be limited edition colour collections.

The products will be available in over 900 stores worldwide and online.

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