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H&M to collaborate with Maison Martin Margiela

High street fashion retailer H&M has announced its latest designer collaboration with French fashion house Maison Martin Margiela.

GENERAL MERCHANDISE

H&M to collaborate with Maison Martin Margiela

The collaboration will see the fashion house produce an autumn/winter 2012 collection for the Swedish retailer which will include clothing for both men and women. The collection will be available from 15 November  in around 230 H&M stores worldwide, as well as online.

A spokesperson for Maison Martin Margiela  said: "We are very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all."

Margareta van den Bosch, H&M’s creative advisor, added: "Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment."

Maison Martin Margiela is the latest fashion house to collaborate with H&M on an exclusive collection, following in the footsteps of Versace, Lanvin, Karl Lagerfeld, Stella McCartney, Comme des Garçons and, most  recently, Marni. 

 

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