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H&M to collaborate with Erdem

High street fashion retailer H&M has revealed that its next exclusive designer collaboration will be with London based fashion designer Erdem.

FASHION

H&M to collaborate with Erdem

The retailer has also announced that film maker Baz Luhrmann has been tasked with bringing the collection to life through its campaigns.

ERDEM x H&M will be available in selected stores and online from 2 November.

Ann-Sofie Johansson, H&M’s creative advisor, said: “From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever."

Erdem’s collection for H&M will include womenswear and his first ever range for men. The designs will be a reinterpretation of the design themes from some of his most celebrated collections and will feature prints and delicate craftsmanship.

The designer said: “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time."

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