H&M launches online store in India
High street fashion retailer H&M has opened a new online store in India to add to its bricks-and-mortar shops in the country.
In addition, the company has given customers access to the H&M app and a scan and buy feature.
H&M country manager Janne Einola said: “We are extremely proud to launch H&M’s Shop Online in India. We have also introduced the scan and buy feature which aims to seamlessly knit together online and offline shopping.”
Customers in India will now be able to see H&M’s latest collections, find inspiration from the H&M magazine and interact with both H&M and fellow customers on social media.
Einola added: “Everything customers love about H&M will now be accessible at the click of a button from anywhere in India.”
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