H&M launches global clothing collecting recycling initiative
From February 2013, H&M customers will be able to hand in used garments in H&M stores in all of its 48 markets. The retailer said it will accept any pieces of clothing, from any brand and in any condition. In return, customers will receive a voucher for each bag brought.
The collected clothes will then be handled by H&M’s partner, I:Collect, for reprocessing so that the clothing can be made available for new use.
Karl-Johan Persson, CEO H&M, said: "Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M."
The move follows the launch of Marks & Spencer's Shwopping clothes recycling initiative which enables shoppers to donate an existing item of clothing from their wardrobe at an M&S store every time they purchase a new one. All the clothing donated is given to Oxfam for re-sale, re-use or recycling.
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