THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

H&M launches activewear collection made of sustainable materials

H&M has revealed that its latest activewear collection is made of sustainable materials as it works towards its goal of becoming 100% circular through the use of recycled or other sustainably sourced materials.

FASHION

H&M launches activewear collection made of sustainable materials

H&M has revealed that its latest activewear collection is made of sustainable materials as it works towards its goal of becoming 100% circular through the use of recycled or other sustainably sourced materials.

Now available in stores and online from 4 January, the collection revolves around the theme of “In it for the long run”and includes a range of tights, sports bras, hoodies and tops for training, running and yoga.

Featuring nature inspired prints and a colour palette of green, black and beige, each item in the collection utilises recycled polyester and elastane.

Petra Smeds, H&M head designer of sportswear, said: “By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection. And not just through the fabrics – we utilised a new knitting technique that creates seamless garments while using less yarn or fabric waste. Blending function with sustainable thinking and fashion in this way is the way forward.”

The collection is part of H&M’s continued commitment to sustainability and is just one of the several steps the retailer is taking to help it reach its goal of becoming 100% circular and creating a closed loop for textiles in which unwanted clothes can be reused or recycled into new items.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2018
The HR Summit 2018
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues