H&M flagship for Pavilions Shopping Centre, Birmingham
The leading fashion brand, trading as H&M, has agreed a new 15-year lease on the store, which is arranged over four floors and totals 22,497 sq m (2,090 sq m). H&M is due open in Autumn 2010.
Mike Knowles, associate director at Savills, comments: “H&M is a well established fashion brand that will be a great draw for the Pavilions. The new store is located at the entrance of the centre and will therefore be a superb footfall driver.
“The Pavilions is rapidly reinstating itself as a prime retail destination in Birmingham’s core. We have worked very hard to create a tenant mix that will both augment the scheme and also complement the existing retail offers in the city.”
Other tenants in the centre include Hobbs, L’Occitane, Aspecto, , LK Bennett, Laura Ashley and Azendi.
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