H&M expands David Beckham collaboration
H&M has expanded its long-term collaboration with David Beckham by launching a menswear collection with the sporting star.
For Spring 2015, Beckham has selected menswear pieces from the ‘Modern Essentials collection at H&M’ to create a curated range called ‘Modern Essentials selected by David Beckham’. H&M said the new collaboration follows the success of the David Beckham Bodywear underwear range.
‘Modern Essentials selected by David Beckham’ will be launched with a campaign shot by film director Marc Forster who is known for directing films such as Monster's Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace, and World War Z.
Beckham has also created a new bodywear spring collection for H&M. Both collections will be launched in stores and online worldwide on 5 March.
Beckham said: “I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M.”
Key pieces within the collection will include a linen bomber jacket, a white chalk-washed denim jacket, a car coat, a linen blazer, a polo shirt and a poplin white shirt.
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