H&M enters new market of Kazakhstan
The store at MEGA Alma-Ata in Almaty saw more than 1,000 customers queue outside from the night before opening day. The earliest H&M customers were welcomed with coffee, snacks and gifts, whilst tracks were played by popular DJs from the city.
Saed El-Achkar, country manager H&M Russia and Kazakhstan, said: “We are very happy to see so many H&M admirers in Kazakhstan. We are sure that we will meet all expectations, providing Almaty residents with opportunity to always be stylish and follow the world fashion trends.”
The two-level store spans more than 3,000 square metres and will carry the full assortment of H&M clothing including ranges for women, men and children, as well as accessories, lingerie and shoes.
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