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H&M enters new market of Kazakhstan

High street fashion retailer H&M has opened its first store in Kazakhstan.

FASHION

H&M enters new market of Kazakhstan

High street fashion retailer H&M has opened its first store in Kazakhstan.

The store at MEGA Alma-Ata in Almaty saw more than 1,000 customers queue outside from the night before opening day. The earliest H&M customers were welcomed with coffee, snacks and gifts, whilst tracks were played by popular DJs from the city.

Saed El-Achkar, country manager H&M Russia and Kazakhstan, said: “We are very happy to see so many H&M admirers in Kazakhstan. We are sure that we will meet all expectations, providing Almaty residents with opportunity to always be stylish and follow the world fashion trends.”

The two-level store spans more than 3,000 square metres and will carry the full assortment of H&M clothing including ranges for women, men and children, as well as accessories, lingerie and shoes.

 

Working on international expansion? Then don't miss The Retail Bulletin's International Expansion Summit on 29 March.

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