THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink

H&M teams up with interiors brand GP & J  Baker

High street fashion retailer H&M has collaborated with UK wallpaper and textile house GP & J Baker by using its prints and patterns for a womenswear collection.


H&M teams up with interiors brand GP & J Baker

Available in selected stores and online from 2 August, the range features GP & J Baker current and archival prints in designs created by the H&M in-house team.

The prints used include Magnolia, which William Turner painted for GP & J Baker in 1913, as well as Oriental Bird, Blossom and Hydrangea Bird, which are mixed with strong geometric patterns such as Fretwork.

The collection has been designed to be light and sheer and features a range of sophisticated and romantic pieces. Details include long silhouettes, puff shoulders, balloon sleeves, lace inserts and contrast print trims.

Pernilla Wohlfahrt, H&M’s design director, said: “It’s such a wonderful time in fashion for statement-making prints and patterns so we’re excited to be collaborating with one of the most prestigious textile and wallpaper houses. The pieces from the collection are feminine and strong with an effortless feel and will appeal to those who love both fashion and great print design.”

Founded in 1884 by brothers George Percival and James Baker, GP & J Baker produces fabrics, wallcoverings, furniture and trimmings. It also makes luxury fabrics, wallpapers and accessories under licence for Mulberry Home.

Get the latest up-to-the-minute UK retail news for free by subscribing to the Retail Bulletin mailing list.

Ann Grafton, managing director and creative director of GP & J Baker, said: “The prints selected are part of GP & J Baker’s unique DNA. They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing