H&M launches new Conscious Exclusive collection
H&M is launching a new Conscious Exclusive collection for the autumn/winter season which uses recycled cashmere and velvet made from recycled polyester.
The new range will be available from 27 September.
Key items include a sweeping full-length black coat with an oversized collar and waist-high side slits made from a recycled wool blend, and an all-over sequinned flower jacket made from recycled PET bottles.
The collection also includes a range of accessories such as sculptural earrings made from recycled plastic, black sock booties made from recycled polyester, and slingback stilettos with ribbons made from recycled polyester and TENCEL.
The colour palette mainly consists of black, off-white, dusty rose pink, mustard yellow, dusty blues and a touch of light grey.
Cecilia Brännsten, environmental sustainability manager at H&M, said: “There’s a wonderful range of sustainable fabrics in this collection, like recycled cashmere, the new velvet made from recycled polyester as well as the use of leftover ECONYL from the previous collection. The quality and textures not only complement the designs but highlight the fabric innovation that H&M is closely involved with.”
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