H&M collaborates with Givaudan on perfume range
H&M has partnered with perfume house Givaudan on the development of a new fragrance range.
Consisting of 25 different scents divided into three distinct groups, the collection will be available in-store and online from 16 August in all 47 markets that carry H&M's beauty lines.
The range has been designed to complement H&M’s existing beauty assortment.
Each of the fragrances was created through a collaboration between the in-house H&M team and perfumers Olivier Pescheux and Nisrine Grillié from Givaudan.
Sara Wallander, concept designer for H&M Beauty, said: “Scent has become an important part of fashion and we’re so happy to be offering such a wide range of truly unique fragrances with many different notes.
“Customers can play around with the different fragrances across the three groups, to find a scent they love and identify with. It’s like building personal style, which is always a fun and exciting journey.”
Prices for the fragrances will range from €4.99 to €24.99.
The singles consist of ten different scents that revolve around a single note such as vanilla, chocolate or yuzu, while blended fragrances The Reveries can be bought either as an eau de toilette or body mist and have names such as Freewheeling, Sparks Will Fly and Above the Clouds.
Meanwhile, The Essences comprise five different perfumes made around a key ingredient of the finest quality such as sandalwood, patchouli or rose. They can be purchased as both an eau de parfum and a pocket size roll-on perfume oil.
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