THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
H&M collaborates with Givaudan on perfume range

H&M has partnered with perfume house Givaudan on the development of a new fragrance range.

HEALTH & BEAUTY

H&M collaborates with Givaudan on perfume range

Consisting of 25 different scents divided into three distinct groups, the collection will be available in-store and online from 16 August in all 47 markets that carry H&M's beauty lines.

The range has been designed to complement H&M’s existing beauty assortment.

Each of the fragrances was created through a collaboration between the in-house H&M team and perfumers Olivier Pescheux and Nisrine Grillié from Givaudan.

Sara Wallander, concept designer for H&M Beauty, said: “Scent has become an important part of fashion and we’re so happy to be offering such a wide range of truly unique fragrances with many different notes.

“Customers can play around with the different fragrances across the three groups, to find a scent they love and identify with. It’s like building personal style, which is always a fun and exciting journey.”

Prices for the fragrances will range from €4.99 to €24.99.

The singles consist of ten different scents that revolve around a single note such as vanilla, chocolate or yuzu, while blended fragrances The Reveries can be bought either as an eau de toilette or body mist and have names such as Freewheeling, Sparks Will Fly and Above the Clouds.

Meanwhile, The Essences comprise five different perfumes made around a key ingredient of the finest quality such as sandalwood, patchouli or rose. They can be purchased as both an eau de parfum and a pocket size roll-on perfume oil.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing