THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
Highland Spring and VisitScotland unveil the ‘perfect’ campaign

Highland Springis embarking on its annual joint summer marketing campaign with VisitScotland, which goes live today.

BRANDS

Highland Spring and VisitScotland unveil the ‘perfect’ campaign

The new 'Perfect Setting' campaign theme focuses on the provenance and quality of Scottish food and drink and aims to increase awareness of Scotland's unparalleled array of fresh, natural produce.

The ads feature photographic images of a chef shown in

a selection of unexpected locations as he gathers a range of Scotland's finest natural produce for his menu. The ads carry the tagline 'The freshest food and drink awaits you', and were shot on location at Inverlochy Castle in Lochaber, Bridge of Orchy in the West Highlands and Eddrachilles in North West Scotland.

An extensive outdoor media campaign is planned, focusing primarily on the London Underground. The campaign incorporates 6 and 48 sheet executions and for the first time deploys cross track projection sites. An integrated online advertising schedule has also been developed to include websites such as dailymail.co.uk, bbcgoodfood.co.uk, Radio Times online, The Times online and expedia.co.uk.

The campaign will be supported with nationwide sampling events at key commuter locations in London, Manchester, Newcastle, Glasgow and Edinburgh.

Sally Stanley, Highland Spring marketing director said: “Highland Spring is a top quality Scottish spring water renowned for its natural purity. Together with VisitScotland we share a passion for promoting Scotland's finest locally sourced food and drink. This provided the focal point for our joint 2009 campaign. The striking images in the campaign showcase Scotland's natural larder at its very best and we hope the 'Perfect Setting' will encourage people to plan a trip to Scotland to experience this at first hand.”

Suzanne Casey of VisitScotland said: “Scotland is home to some of the most stunning scenery in the world and it is within this setting that the most tantalising food and drink is borne. There is nothing better than experiencing amazing activities surrounded by spectacular backdrops while enjoying delicious locally produced food and drink - Perfect!”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing