High Street TV appoints shopper marketing manager
Multichannel retailer High Street TV has appointed Kirsty Minshall to the newly created position of shopper marketing manager.
In her new role, she will be responsible for delivering events, campaigns, and new product launches as well as managing strategic projects. The hiring forms part of High Street TV’s three-year growth strategy.
Minshall previously worked in shopper marketing at Procter and Gamble where her portfolio of brands included Ariel, Fairy, Gillette and Pampers.
Francesca Woodward, marketing director at High Street TV, said: “Kirsty’s vast experience and understanding of shopper marketing will be invaluable towards our goal of making our business stronger, and enhancing our brand.”
As a DRTV home shopping channel, High Street TV broadcasts over 3,000 hours per month across five dedicated TV channels. The brand’s product portfolio includes NutriBullet, the Pressure King Pro and the QuadraPan.
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