High Street TV appoints marketing director
High Street TV, the multi-channel DRTV home shopping channel, has strengthened its senior team with the appointment of Francesca Woodward as its new marketing director.
Woodward previously held the position of marketing director at built environment business Shepherd Group.
In her new role, she will oversee the Harrogate-based company’s brand development, UK creative department, social media, PR and internal communications as part of its three-year growth strategy.
With its product portfolio including the popular NutriBullet, High Street TV broadcasts over 3,000 hours per month across four dedicated TV channels and trades with more than 35 leading UK retailers.
Woodward will report to Jim Coleman, co-founder and chief executive of High Street TV. Commenting on the appointment, he said: “With her extensive strategic and operational experience, Francesca has proven herself a commercially savvy marketer.
“Francesca’s appointment completes our internal realignment of the varied, expert skill sets amongst our directors, which we believe strengthens our team and supports our ambitious growth plans for the business.”
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