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High street names sign up for Intu's online affiliate programme
Intu Bromley

The Intu chain of shopping centres has signed up a raft of new retailers to its online affiliate programme.

GENERAL MERCHANDISE

High street names sign up for Intu's online affiliate programme

John Lewis, Marks & Spencer, LK Bennett, Coast, French Connection, Topshop, Boots and Burton are some of the latest brands to go live on the virtual shopping centre intu.co.uk.

The affiliate programme is a new addition to intu.co.uk which was launched in 2013. The programme enables retailers to showcase products for purchase on their own dedicated pages within the site so that customers can research online and then either buy the products online or in-store.

Trevor Pereira, commercial & digital director of Intu, said: “These new brands on our site extend our offer to the benefit of our customers. The affiliate programme was developed after talking to some of our physical retailers to find out how we could further support their business, help them increase exposure and reach more shoppers.”

The programme is part of Intu’s plans to create an omni-channel shopping experience with the aim of driving online sales for retailers and increasing traffic to physical stores through click and collect activity.

Pereira added: “By introducing new brands to intu.co.uk we aim to create the perfect shopping experience and make each individual customer journey as seamless as possible. Whether that journey takes place in store, online or more often, a combination of both.”  

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