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Heron Foods appoints new commercial director

Frozen food retailer Heron Foods has appointed Mike Igoe as commercial director.

GENERAL MERCHANDISE

Heron Foods appoints new commercial director

Frozen food retailer Heron Foods has appointed Mike Igoe as commercial director.

Igoe joined the board on 1 January 2013, after working with the retailer for the last six months on a number of store projects through his retail consultancy, Retail Input.

His 30 years experience in the retail sector includes senior management roles at Williams Jacksons Food Group in the Jacksons Stores division. He also worked for seven years as retail director at PayPoint, during which time the network more than tripled in size. 

In his new role, Igoe will oversee the development of store formats, branding, merchandising and marketing throughout Heron’s 240-strong store estate.

Andrew Heuck at Heron Foods said: "Mike Igoe brings with him a wealth of experience in the retail sector, and we are delighted to have him on board to help us further develop our store estate."

Igoe added: "I am very much looking forward to working with Heron Foods at this exciting time for their business. Heron Foods is a unique, family-owned business with over 35 years’ experience of operating in food retailing.

"Following the purchase of the Cooltrader Stores from Iceland last year, we have exciting plans for 2013 in bringing the new 54 stores in line with the rest of the Heron Foods fascia."


 

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