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Heathrow  retail sales reach £1.7bn in 2011

Heathrow Airport saw its gross retail sales reach a record £1.7 billion in 2011 as retailers at the airport increased their gross turnover by 8.8%.

GENERAL MERCHANDISE

Heathrow retail sales reach £1.7bn in 2011

The airport said the performance was helped by big spending passengers from Brazil, Russia, India and China who spent an avearge of £45.50 per head at the airport. This compares to the average passenger spend of £4.35 per head.

Heathrow said it had increased its portfolio of luxury brands due to customer demand with the opening of a new Miu Miu concession and pop-up stores for brands such as Jack Wills, Ray-Ban, Chanel Watches and Laduree.

Total clothing and accessories sales across the airport grew by 17.7% while duty free sales rose 12.7% during the year

Muriel Zingraff, retail concessions director at Heathrow, said: "We now have passengers who are choosing to fly through Heathrow specifically to pick up items sold here and we have continued to witness a significant increase in demand for luxury goods from Chinese passengers as well as the Middle East with British brands such as Mulberry, Burberry and Smythson proving particularly popular. 

"As part of the modernisation and improvement of Heathrow we are continually seeking out new brands and retailers as well as developing new concept stores that we know will resonate with our target market."


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