Heather Mills launches vegan cafe format with Holland & Barrett
The skier and animal rights champion has also unveiled plans to extend the concessions to more of Holland & Barrett stores across the UK.
The VBites Chester concession is the brand’s third outlet, following the opening of a test kitchen in New York and a stand-alone café in Brighton.
Distributing to 24 countries worldwide, VBites manufactures vegan, meat free foods that are also kosher and halal accredited.
Peter Aldis, chief executive of Holland & Barrett parent company NBTY Europe, said: "We are delighted to support the VBites range and are fully behind Heather's aim to bring innovative vegan food to a wider audience, which appeals to the whole family. The synergy between Holland & Barrett and VBites made it a natural decision to place concessions in-store and we are excited about the future roll out."
Mills added: "The VBites range has been developed to be enjoyed by people across a whole spectrum of different diets and proves that vegan food is not limited in taste or variety. Our partnership with Holland & Barrett shows how committed we are to introducing this exciting new range to the high street and I look forward to sharing our wonderful food in more high streets soon."
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