Harveys announces Christmas on Sky Cinema sponsorship
The deal will see the retailer sponsor the UK’s biggest range of premieres and Christmas classics available to Sky customers on TV, on demand and on the move throughout the 2017 Christmas period.
The Christmas on Sky Cinema deal is a cross platform sponsorship running from November to the end of December across Sky Cinema Premiere, Sky Cinema Premiere+1, Sky Cinema Family and Sky Cinema Christmas channels with scheduling including linear broadcast, Sky Go and On Demand.
The sponsorship package includes 20” opening and 10” closing credits per movie across all of the Christmas on Sky Cinema channels. With the partnership secured by media agency RP2, the content was devised and created by advertising agency McCann Manchester.
Henry Swift, chief customer officer at Harveys’ parent company Steinhoff said: “Christmas is a key trading time of year for retailers and we want to keep the Harveys brand front of mind with consumers during this time. There is a seamless connection between Sky Cinema and Harveys, and through this partnership we hope to inspire shoppers with the extensive product line up that Harveys has to offer - putting the brand at the heart of great Christmas family viewing moments.”
Harveys’ sponsorship will also incorporate access to the Sky AdVance Inventory.
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