Harrods to grow digital brand
Harrods is planning to build a "long term global presence" by launching a transactional mobile site and online magazine as part of a range of new digital initiatives.
Following ther release of its GPS-based app to help in-store shopping earlier this year, Harrods is planning to allow customers to buy from the store via their mobile and tablet devices by the autumn.
The luxury retailer joins the growing list of retailers, including John Lewis and Debenhams, which already have apps and transactional mobile websites.
The online magazine, which launches next month, will mainly focus on fashion and will be edited by harrods.com editor Nicola Copping.
Director of Harrods Direct, David Worby, said: "These moves form part of our strategy to ensure harrods.com is at the forefront of growth in the online luxury sector over the next five years, not only preparing harrods.com for increased demand but looking to give the brand a greater global online presence."
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