Harrods launches 'Inside the Studio'
Harrods is to launch a series of films to showcase four of the UKs most talented fashion designers.
The ‘Inside the Studio’ series will feature Matthew Williamson, Rupert Sanderson, Antonio Berardi and Alice Temperley inside their bustling ateliers to show Harrods customers the craftsmanship behind the designers’ collections.
Working in partnership with the British Fashion Council, Harrods will also team up with selected media partners and bloggers to promote the series which premieres on 16 October.
The series will feature behind-the-scenes footage and photos, shopping edits and a range of competition prizes, including a piece from each designer's Autumn/Winter collection and an exclusive signed sketch.
British Fashion Council chief executive Caroline Rush said: “Harrods has a 150-year reputation for bringing the world of luxury to consumers from all over the world - in its latest project, Inside the Studio, its global audience will be able to go online and discover the fascinating stories and craftsmanship behind four of Britain's most celebrated design talents."
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