THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

Harriet Kelsall opens first London store

Harriet Kelsall Bespoke Jewellery has chosen London’s Regent’s Park Road for the opening of its first London store.

FASHION

Harriet Kelsall opens first London store

As well as offering customers the chance to meet with qualified designers to create bespoke pieces of jewellery, the store will stock a small selection of the brand’s off-the-shelf creations.

With the design of the store created by Callum Lumsden, the 47 square metre space acts as both a retail environment and a working design studio.

Customers are encouraged to interact with “discovery drawers” mounted on the wall, each of which contains a themed mood board to inspire creative thoughts and ideas.

The brand also has showrooms in Hertfordshire and Cambridge.

Harriet Kelsall said: “We love the creativity of Lumsden Design and the team’s ability to stretch our thinking in new directions. It’s important to us that all three of our locations are unified as a brand, yet also retain their own personalities, which reflect the local feel, community and environment.

Lumsden also worked closely with creative agency Onthree to refine the jeweller’s branding to instil a more welcoming tone of voice. Central to the store design is a five-metre feature wall of formed concrete into which a visual play on the words in the brand statement has been cut.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy