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Hammerson hires Sophie Ross as head of multi-channel

Retail property specialist Hammerson has appointed former Home Retail Group executive Sophie Ross to the newly created role of head of multi-channel.

GENERAL MERCHANDISE

Hammerson hires Sophie Ross as head of multi-channel

Retail property specialist Hammerson has appointed former Home Retail Group executive Sophie Ross to the newly created role of head of multi-channel.

Reporting to Hammerson group marketing director Steve Brown, Ross will be responsible for creating and implementing Hammerson’s multi-channel strategy as the company looks to increase its understanding of customer preferences and shopping habits to help drive retail sales.

Prior to Hammerson, Ross held several multi-channel and marketing roles at Home Retail Group where she managed Homebase’s multi-channel strategy and led the relaunch of its website.

Her previous positions include marketing roles both in the USA and the UK, including a leadership role at Home Depot where she worked for two years in New York.

Brown said: “Sophie’s impressive achievements in multi-channel make her the ideal person to progress Hammerson’s digital strategy and ensure that we continue to develop innovative solutions to consumers’ increasingly demanding requirements.”

Ross added: “Consumers have more choice than ever before when it comes to when and how they shop. By increasing the contact point with consumers during the purchasing journey, we can understand more about their shopping habits which will ultimately benefit our retailers.”

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