Hamleys sold to Groupe Ludendo
The 250-year-old business operates eight outlets in the UK including a seven-storey flagship store on London’s Regent Street.
Groupe Ludendo, which has more than 300 toy stores across Belgium, France, Morocco, Spain and Switzerland, has bought the toy retailer as part of plans to more than double the number of stores it operates over the next four years.
Chairman Jean-Michel Grunberg said: "Hamleys will give us the platform to accelerate our international development starting with the UK and into new markets.
"We have the utmost respect for Hamleys’ brand and heritage, as well as the unique interactive retail environment of fun, entertainment and theatre that it has created.
"We have every intention of maintaining this unique brand and what it stands for and building on its international development."
Hamleys was mainly owned by nationalised Icelandic bank Landsbanki with private equity firm Bracken owning a minority stake.
Gudjon Reynisson, CEO of Hamleys, said: "The management team is very supportive of this transaction and we look forward to becoming part of this well established family business.
"Groupe Ludendo is a strong partner for Hamleys and we look forward to working with them on taking the fun, entertainment and theatre of Hamleys to new levels."
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