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Halfords surpass one-millionth “reserve and collect” milestone

Halfords.com “Reserve and Collect” proposition launched back in 2008 has officially reached their one-millionth reservation online for collection in store.

OMNICHANNEL

Halfords surpass one-millionth “reserve and collect” milestone

Halfords “Reserve and Collect” proposition continues to be a resounding success with Halfords customers; driving 90% growth in multi-channel revenue in the year to 3 April 2009. Halfords.ie has also recently launche
d the “Reserve and Collect” service and initial sales in Ireland have been encouraging and are growing.

Jon Asbury, Channel Development Manager for Halfords said, “The benefits of “Reserve and Collect” are plain. The channel is a powerful tool in driving incremental sales and one we will continue to develop with Salmon over the next few months. We believe it offers customers what they want, choice! It allows customers to do their research online and secure items for collection in store. Many of our customers don't want to wait at home for a delivery, or pay delivery charges. By checking stock on line and reserving in store they avoid the disappointment of turning up to a store to find the item is out of stock, it also caters for those last minute buyers who don't have 24 hours to wait for an item to be delivered.”

Neil Stewart, Commercial Director for Salmon said “The proposition is working well for our customers where “Reserve and Collect” is responsible for driving significant numbers of offline sales, and increasing multi-channel revenues. There is the challenge of ensuring online and offline channels are integrated, ensuring stock levels are kept up to date, but our customers have found the results far outweigh the investment and effort.”

Salmon have been helping Halfords implement their multi-channel strategy since 2005; responsible for designing, developing and integrating the eCommerce platform with its other channels such as stores and contact centre.

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