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Halfords Mobile Site Goes Transactional

Developed by Salmon, the car accessories and cycling retailer has launched its first ever transactional mobile website.


Halfords Mobile Site Goes Transactional

Developed by Salmon, the car accessories and cycling retailer has launched its first ever transactional mobile website.

This builds on the success of Halfords' dotmobile site, which went live in August. Now the retailer has made further enhancements to enable customers to pay for orders via their mobile phone.

Shopping from mobile phones is booming. More than a quarter of Britons have a smartphone, rising to 45% amongst 15-24 year olds. IMS research states that the number of internet connected phones has now surpassed the number of connected

Metrics from Halfords support this progression. Since the launch of the dotmobile site, the retailer has seen mobile visitor numbers increase to 8% of Halfords' dotcom total. Conversion levels have also doubled.

Chris Corbin, Head of Multichannel at Halfords said: "More and more of our customers are accessing our site via mobile and we want them to have the same experience as they have from a computer. Smartphones point to how trends in shopping habits are changing fast."

Mobile customers will now have access to Halfords' extended range of products and the same fulfillment options in use on the main site.

Customers can choose from Home/Work Delivery, Order & Collect (Free to Store) or Reserve & Collect, as well as using functions to search for products, read customer reviews, compare products, and find their nearest store with stock.
When using the new dotmobile site, customers can choose to pay by credit/debit card or PayPal.

Chris Corbin, Head of Multi-channel, Halfords Group will be presenting a Retailer Case Study at the Retail Buleltin's Multichannel Summit, February 2nd  2011: Delivering A Seamless Reserve And Collect Service That Delights Your Customers Across Any Channel. For more information, click here.

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