Halfords announces zero-rate VAT prices on bike lights
Cycle retailer Halfords is launching its latest be safe and seen campaign by selling bike lights at VAT free prices for the remainder of winter.
Halfords said the initiative follows its autumn pledge to sell high visibility wear at VAT free prices in order to support cyclists by making it more affordable to keep cycling through the year.
YouGov research commissioned by Halfords found that 53% of UK cyclists polled said they often or always take safety precautions, while 15% answered "sometimes" and 16% said they never take any precautions when they cycle.
Emma Fox, commercial director for Halfords, said; “We want more people to feel confident cycling on the roads – whatever the time of year and whatever the weather. We started with issuing VAT free prices on high-vis wear and are now proud to offer bike lights at VAT free prices for the rest of winter, helping to make it more affordable to be safe and seen.
“The Highway Code advises cyclists to display front and rear bike lights, so we’re making it easier to afford winter cycling essentials.”
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