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Half of shoppers to leave it late this Valentine's Day

New research has revealed that almost half of UK shoppers will buy their Valentine’s Day gifts either the day before, or on their way to see their partner this year.

GENERAL MERCHANDISE

Half of shoppers to leave it late this Valentine's Day

New research has revealed that almost half of UK shoppers will buy their Valentine’s Day gifts either the day before, or on their way to see their partner this year.

The study by online shopping platform Give as you Live, which gives shoppers access to over 3,000 retailers that will donate a percentage of every purchase to charity, also found that 36% of shoppers said they would make their purchase anywhere between a week to a few days before the big day. Only 17% said they would buy their gifts between a week and a month in advance.

Give as you Live founder and chief executive Polly Gowers OBE said: “Men and women across the UK are leaving it late for their Valentine’s Day purchases, so retailers need to be prepared to make the most of this surge of last minute buys. This trend of becoming a last minute nation reared its head during the busy Christmas period too, with retailers such as Amazon, ASOS and John Lewis extending their next day delivery date up until the 23 December.

“Options such as click and collect and express delivery can be the difference in the consumer decision making process as well as help drive ecommerce sales during the busy Valentine’s season.”

The research also found that UK shoppers will spend an average of £28 per person on Valentine’s Day gifts although men are set spend significantly more than women with an average spend of £34 compared to £23 for women.

London topped the list of regions with an average spend of £61 while shoppers in Wales were shown to spend an average of just £9.60.

In addition, a third (29%) of those polled who were in relationships admitted that they would spend absolutely nothing on Valentine’s Day gifts, while a quarter said they would spend £20 or less.

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