Habitat launches second TV campaign
‘Home Alone’, shot by photographer and director Miles Aldridge, uses the original strapline ‘We all look but only some of us see’. It taps into the idea that everyone likes to look into other people’s homes but while most people would be captivated by what is going on in the house, a Habitat “voyeur” will be looking at the furniture.
Due to launch on 17 September, the advert is a 30 second spot which features a man in his underwear dancing around his apartment. When the doorbell rings the man moves out of sight, but the camera holds its gaze making it clear that the voyeur’s attention was never on the man in the first place, but rather on the new Orrico rose gold coffee table by Habitat in his lounge.
There will also be digital versions of the TV ad online which will be shared across Habitat’s Instagram and social channels.
To accompany the first ad, Habitat launched #HabitatVoyeur, an online and social extension of the campaign which took a look into the homes of culturally influential people, such as Mary Portas and Rick Edwards. To coincide with the second TV ad, #HabitatVoyeur will take a journey into Jo Whiley’s Northamptonshire home.
Jocelyn Dowden, head of marketing for Habitat, said: “We know that customers love the brand for its edgy, statement pieces designed with a sense of fun and we’ve created a stand-out campaign that reflects these ideas. Following the success of ‘The Kiss’ we’ve continued our investment in TV advertising with a tongue-in-cheek idea to re-engage with a national audience and to support the current expansion of the Habitat brand across the UK.”
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