Gunwharf Quays signs up raft of new retailers
Portsmouths Gunwharf Quays outlet centre has signed up a raft of new retail brands including Mint Velvet, Asics, Coast, Watch Station, The North Face, Musto and Pearl Izumi.
Food operator Pret a Manger has also taken a unit at the centre which means that the new brands have taken a total of 17,000 square feet.
Over the last 24 months, the Land Securities operated centre has changed around 30% of the overall tenant mix to include premium brands such as Tommy Hilfiger, Jaeger, Swarovski, Diesel, Joules, All Saints, Ugg, Radley and Links of London.
The Gunwharf Quays store will be Mint Velvet’s first outlet store. The women’s fashion brand currently has 22 boutique stores across the UK, and a presence in France, Germany, The Netherlands, Ireland, Spain, UAE and the USA.
Helen Jones, retail director at Mint Velvet, said that Gunwharf Quays was a “perfect” destination for Mint Velvet to expand into the outlet market. She added: “The customer demographics are an ideal fit for Mint Velvet and we have every confidence that we will grow from strength to strength in the UK’s premium retail outlet destination.”
Jack Busby, portfolio director at Land Securities, added: “Our improving offer is matched closely to an excellent and expanding catchment, which we are now widening further through targeting the strong, high-spending tourism market that Portsmouth affords. All of our strategic developments have led to a rise in dedicated shoppers at Gunwharf Quays, signified by a 17% rise in dwell time and an extraordinary 25% increase in sales.”
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