Guess appoints new design chief
Guess, the US fashion brand, has appointed the former Victoria's Secret executive Sharleen Ernster Lazear as its new chief design officer.
Reporting to Guess chief executive Paul Marciano, Lazear will be responsible for the design and development of all product categories within the Guess and Marciano brands, including apparel and licensed accessories. Previously, she spent 13 years at Victoria's Secret in senior merchandising and design roles, most recently as executive vice president of design.
Commenting on the appointment, Marciano said: "We are very happy to welcome Sharleen to guide a strong vision for Guess brands and I will work side by side with her. She understands the Guess aesthetic and the importance of creativity and innovation at Guess as well as how important our denim heritage is to us for the last 30 years.
"She brings a new level of leadership in design, beginning with concept all the way through to market. She has a successful track record of designing brand-right product that captures the emotions of the consumer."
Founded in 1991 by the Marciano brothers, Guess now has over 1,200 stores in 80 countries.
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