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Gucci names new creative director

Gucci has appointed Alessandro Michele as its new creative director.

GENERAL MERCHANDISE

Gucci names new creative director

Gucci has appointed Alessandro Michele as its new creative director.

Michele started his career at Fendi before moving to Gucci’s design office in 2002. He was subsequently promoted to the role of associate to the creative director Frida Giannini and in September 2014 took on the additional role of creative director of Richard Ginori, the Italian fine porcelain brand that Gucci acquired in June 2013.

In his new role, Michele will have total creative responsibility for all of Gucci's collections and its brand image. His first collection will be the Women’s ready-to-wear for Autumn/Winter 2015-16.

Marco Bizzarri, president and chief executive of Gucci, said: “Alessandro’s talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand.

“The Gucci Men's Autumn/Winter 2015-16 collection presented on 19 January, which was realized thanks to a remarkable collaboration between the men's design and production teams, is a clear indication that the brand is ready to take a new direction.”

 

 

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