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Grupo Cortefiel renamed Tendam

Grupo Cortefiel, the Spanish fashion retail group, has changed its name to Tendam.

FASHION

Grupo Cortefiel renamed Tendam

Grupo Cortefiel, the Spanish fashion retail group, has changed its name to Tendam.

From now on, Tendam will be the corporate brand encompassing the Cortefiel, Pedro del Hierro, Women’secret, Springfield and Fifty fashion chains.

Jaume Miquel, chief executive of Tendam, said: “In view of the consolidation and growth of the multi-brand portfolio, it no longer made sense to define the group by just one of the brand names, even though it was the original founding chain.

“The Tendam corporate identity allows Grupo Cortefiel to grow as a company and enhance its value as an organisation specialising in brands in the premium mass market segment. The sum of Tendam’s brands will bolster the strength of the group exponentially, thanks to a management model based on the operational leveraging of its robust central structure.”

The group commissioned Interbrand to help rename the business and to design its logo and corporate identity.

Tendam has a network of 2,000 stores in 90 countries.

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