Growth of online clothing sales doubles in August
According to the latest IMRG Capgemini e-Retail Sales Index, an estimated £8.1 billion was spent online in the month.
Much of the growth was driven by the clothing sector which saw annual growth of 20%; double the increase recorded in June and July. The accessories sub-sector reported an even bigger rise at 60% as shoppers bought last minute items for their holidays.
Meanwhile, the home subsector achieved a disappointing increase of 1% on the same period last year. However, electricals recorded growth of 19% boosted by a surge in purchases of high-powered vacuum cleaners following an EU directive banning models of more than 1,600 watts.
Andrew McClelland, chief policy and operations officer at IMRG, said: “A cold spell during August combined with the launch of Autumn/Winter 2014 clothing ranges boosted e-retail growth. Interestingly, the high street brands continued to perform particularly strongly with electrical sales vying for the top spot this month. Overall Index growth of 18% sees us on target to exceed the earlier expectations of growth for 2014. A £100 billion year is certain to be exceeded in 2014.”
Alex Smith-Bingham, vice president, digital Services leader at Capgemini, added: “August’s results revealed a real spark in the confidence of the British consumer, with an increase in spend on clothing accessories, such as sandals and other holiday essentials, but a drop in the staycation spend on the home. It will be interesting to see whether there will be a significant uptick in little luxuries around the home during the autumn months now the majority of holidaymakers have returned home.”
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