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Grocery market shows slow growth

New figures on the UK grocery market show slow growth in the 12 weeks ending 19 July, with overall sales increasing by 0.8% year-on-year, with stronger growth being enjoyed by the smaller retailers.

GENERAL MERCHANDISE

Grocery market shows slow growth

New figures on the UK grocery market show slow growth in the 12 weeks ending 19 July, with overall sales increasing by 0.8% year-on-year, with stronger growth being enjoyed by the smaller retailers.

According to grocery share figures from Kantar Worldpanel, The Co-operative returned to growth for the first time since July 2014, increasing its sales by 1% although its overall share of 6.3% remained the same as last year.

Despite a fall in sales of 0.3%, Sainsbury’s market share edged up to 16.5% to beat Asda, whose share now stands at 16.4% after a 2.7% drop in sales. 

Kantar said Morrisons was the best performer among the ‘big four’ retailers, although sales fell back by 0.1% which meant its share was 10.9%. Meanwhile, sales at Tesco fell by 0.6% with its share standing at 28.5%. 

Sales at Iceland were up 3% while its share of the market was 2%.

Growth accelerated at Waitrose, where sales climbed by 3%. Kantar said customers taking advantage of the recently introduced ‘Pick Your Own Offers’ initiative helped push the grocer’s market share up to 5%, an increase of 0.1 percentage points compared with last year.

Aldi’s sales grew by 16.6% while Lidl saw growth of 11.3%, meaning both have moved to new market share highs of 5.6% and 4% respectively.

Commenting on the figures, Fraser McKevitt, head of consumer and retail insight at Kantar Worldpanel, said: “The continued slow growth of the overall market can be explained by minimal volume growth and lower like-for-like prices, both as a result of cheaper commodity prices and the fierce competition between supermarkets. Comparable groceries are now 1.6% cheaper than a year ago, meaning prices have been falling since September 2014, although they are projected to start rising again by early 2016.”

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