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Grocery market growth improves as Aldi and Lidl maintain record shares

New figures released by Kantar Worldpanel have revealed that grocery market growth bounced back to 2.8% in the 12 weeks to 22 June from last period’s low of 1.7%.

GENERAL MERCHANDISE

Grocery market growth improves as Aldi and Lidl maintain record shares

New figures released by Kantar Worldpanel have revealed that grocery market growth bounced back to 2.8% in the 12 weeks to 22 June from last period’s low of 1.7%.

The research firm also revealed that its measure of inflation fell to 0.8% in the period, which was the lowest level since Kantar began compiling its records.

Fraser McKevitt, consumer insight consultant at Kantar Worldpanel, said: “The low grocery price inflation this period will be welcome news for household budgets. The outlook is positive as we predict continuing sub 1% levels into the near future, providing some relief for cash-strapped consumers.”

Discounters Aldi and Lidl maintained their record shares reached last period of 4.7% and 3.6% respectively. Aldi sales climbed by 35.4% year-on-year in the 12 weeks to 22 June, while Lidl sales grew by 22.3%.

McKevitt added: “Both retailers have recently announced impressive expansion plans. Aldi will aim to double its store numbers to 1,000 by 2021, while Lidl is seeking to boost its presence with an eventual total of 1,500 outlets.”

Looking at the big four supermarkets, Asda and Sainsbury’s increased both their market share and sales in the period. Sainsbury's sales rose 3% year-on-year while its market share edged up to 16.7% from 16.6% previously. Asda sales climbed by 3.6% with its market share rising to 17.1% compared with 16.9% a year ago.

Meanwhile, Morrisons and Tesco recorded year-on-year sales drops of 3.8% and 1.9% respectively. In addition, Morrisons’ market share dropped to 10.9% from 11.7% while Tesco’s share fell to 28.9% from 30.3%.

Waitrose achieved sales growth of 6.9% as its market share increased to 5% from 4.8% a year ago.

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