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Grocery market continues to grow

Latest grocery share figures published today by Kantar Worldpanel for the 12 weeks ending 15 May 2011, show that the grocery market has bounced back with both the discounters and Waitrose showing strong growth.

Grocery market continues to grow

Aldi and Lidl both continued to do well with Aldi achieving an all-time record share of 3.4% compared with 3.1% a year ago. Lidl held on to a 2.6% share, equalling the record Kantar Worldpanel reported last month.

Waitrose was also a strong performer with a growth rate of 8.8% and an increase in share from 4.1% over the same period last year to 4.3%.

Edward Garner, communications director at Kantar Worldpanel, commented: “The market has seen a boost this period, now growing at a far more respectable rate of 4.8% compared to the lacklustre performance we saw in March of 2.6%.”

He continued: “In the four weeks leading up to 15 May the year-on-year grocery growth rate actually rose to a remarkable 7.8%, bolstered largely by Easter shopping, the good weather and, of course, the Royal Wedding.”

Amidst all the speculation about potential bidders for Iceland, the frozen food chain posted strong sales growth of 5.7% and maintained its 1.9% market share.

However Asda came under pressure, posting growth behind the market at 3.5% and dropping market share to 16.6% compared with 16.8% last year.

The Co-operative’s share (including Somerfield) decreased from 7.4% a year ago to 6.8%. However, this is not a reflection of like-for-like performance as the OFT-directed store sales are still affecting the figures, Kantar said.

Edward Garner added: “A rising tide lifts all boats and the top retailers performed well this month buoyed by the lifted market growth rate. Both Tesco and Morrisons increased their market share to 30.7% and 11.9% respectively, while Sainsbury’s share remained static at 16.3%.”


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