THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Grocery market: big four retain shoppers despite strong  growth from competitors

New figures on the grocery market show value growth of just 0.1% in the 12 weeks to 22 May.


Grocery market: big four retain shoppers despite strong growth from competitors

New figures on the grocery market show value growth of just 0.1% in the 12 weeks to 22 May.

The figures from Kantar Worldpanel reveal that all of the major retailers are continuing to see sales decline across the board.

Edward Garner, director at Kantar Worldpanel, said: “While the big four are struggling to keep their market share what’s clear is that consumers aren’t flocking away from their stores – their combined shopper numbers have dropped only 0.2% in the latest 12 weeks. In fact, 94% of Aldi and Lidl shoppers still visit at least one of the four major retailers every four weeks.

"However, consumers’ spend is increasingly being shared with other growing outlets which also include Waitrose, the Co-operative and Iceland and average household spend for the big four has dropped by 2.9%.”

Tesco saw signs of stabilising in comparison to historic declines over the past two years by showing the smallest drop in sales of 1% in the period. This meant its market share stood at 28.3%.

Sainsbury’s saw its sales decline by 1.2% which led to a drop in its market share to 16.2%. The fall in sales was driven by a decline in pack sales, which was the short-term result of shifting its promotional emphasis from multi-pack deals to straightforward price cuts.

Asda’s low-price positioning continued to feel the targeted effect of Aldi and Lidl’s growth. Sales fell 5.1% on last year giving it a 15.8% share of the market.

Morrisons continued to be affected by store disposals with sales dropping by 2.1% and its market share standing at 10.7%.

Meanwhile, Waitrose achieved a record share of the grocery market of 5.3% and grew its sales by 2.1%. The Co-operative continued its recent strong run, posting sales growth of 3.3% for the second period in a row to achieve a market share of 6.2%.

Lidl and Aldi remained the fastest growing retailers with sales up 14.2% and 11.4% respectively. This meant their respective market shares were 4.4% and 6%.



Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy