Grocery employees join forces to reduce food waste
Led by food and grocery research and training charity IGD in collaboration with WRAP, the campaign is set to reach around 650,000 employees working across 107 businesses. Retailers participating include Asda, Sainsbury’s and Waitrose.
During the month of October, around 600,000 employees will receive ‘Top Tips’ on reducing household food waste, 12,000 will be involved in ‘Leftover Lunch Day’, and 180,000 will be provided with access to Love Food Hate Waste meal planners.
Meanwhile, 100,000 will use WRAP’s food waste diaries and 280,000 will participate in a leftovers recipe challenge.
In addition to engaging employees, some companies will also support the campaign with social media, digital, in-store and PR activity.
IGD chief executive Joanne Denney-Finch said: “As an industry, we employ 3.6 million people and it is these employees that will form the bedrock of our campaign, taking learnings from their company into their households.
“In its first year, from the 107 companies that have pledged their support so far, Working on Waste will reach around 650,000 employees in one month through meal planning advice, top tips, what to do with leftovers and much more. And if we can inspire each of these employees to inform their friends and family on how to reduce food waste, the campaign’s impact will be felt far beyond this number.”
IGD will also be hosting nine round table roadshows across the country, bringing companies, suppliers and competitors together to discuss the issues surrounding household food waste. The findings from the roadshows, along with further consultations with other key stakeholders, will be used to inform an IGD Thought Leadership paper to be published in spring 2015.
Richard Swannell, director at WRAP, said: “Putting the issue of tackling food waste right at the heart of the food industry has led to a significant reduction in what we waste, but there is still 4.2mt of edible food being thrown away from UK homes alone. This campaign is a great opportunity to further mobilise action by those who work in the sector, which is good for their pockets and the environment.”
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