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Great Gatsby fuels sales of glamorous fashion at Debenhams

Flapper fashion first made popular in the glamorous twenties is now making a comeback due to Baz Luhrmann’s cinema adaptation of The Great Gatsby, says department store Debenhams.

GENERAL MERCHANDISE

Great Gatsby fuels sales of glamorous fashion at Debenhams

The retailer has seen a 266% on products such as beaded capes, lace dresses, pearls and twenties style eveningwear as customers try to get the Gatsby look with feminine, flapper style clothing fast becoming one of spring’s hottest trends.

Sales of feather accessories such as capes and head pieces have increased by over 250%, and sales of costume jewellery such as bold diamante encrusted bracelets and extravagant strings of large golden pearls are up 200% on the same time last year. 

Michelle Dowdall, Debenhams spokesperson, said: "Twenties style regalia is back! Our customers are snapping up accessories and womenswear to get the Gatsby look. 

"With the opulent party dresses in the film adaptation of Scott Fitzgerald’s novel provided by the likes of Prada, and tuxedos from Brooks Bros, it was inevitable that men and women would want to emulate the beautiful twenties fashions seen on set."

Debenhams said hair jewels and beaded capes favoured by Gatsby’s love interest Daisy Buchanan have been particularly popular with customers, with sales increasing by 73% and 250% respectively in the past week alone. 

Menswear is also seeing a Gatsby influence on sales, with tuxedo jackets and formalwear up 60% versus this time last year. 


 

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