THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Great Gatsby fuels sales of glamorous fashion at Debenhams

Flapper fashion first made popular in the glamorous twenties is now making a comeback due to Baz Luhrmann’s cinema adaptation of The Great Gatsby, says department store Debenhams.

GENERAL MERCHANDISE

Great Gatsby fuels sales of glamorous fashion at Debenhams

Flapper fashion first made popular in the glamorous twenties is now making a comeback due to Baz Luhrmann’s cinema adaptation of The Great Gatsby, says department store Debenhams.

The retailer has seen a 266% on products such as beaded capes, lace dresses, pearls and twenties style eveningwear as customers try to get the Gatsby look with feminine, flapper style clothing fast becoming one of spring’s hottest trends.

Sales of feather accessories such as capes and head pieces have increased by over 250%, and sales of costume jewellery such as bold diamante encrusted bracelets and extravagant strings of large golden pearls are up 200% on the same time last year. 

Michelle Dowdall, Debenhams spokesperson, said: "Twenties style regalia is back! Our customers are snapping up accessories and womenswear to get the Gatsby look. 

"With the opulent party dresses in the film adaptation of Scott Fitzgerald’s novel provided by the likes of Prada, and tuxedos from Brooks Bros, it was inevitable that men and women would want to emulate the beautiful twenties fashions seen on set."

Debenhams said hair jewels and beaded capes favoured by Gatsby’s love interest Daisy Buchanan have been particularly popular with customers, with sales increasing by 73% and 250% respectively in the past week alone. 

Menswear is also seeing a Gatsby influence on sales, with tuxedo jackets and formalwear up 60% versus this time last year. 


 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‚Äėsmall and beautiful‚Äô solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process