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Greggs Rewards app to include contactless

Greggs has updated its popular rewards app to enable customers to redeem rewards, make payments and receive offers with a phone tap at the till point using contactless technology.

GENERAL MERCHANDISE

Greggs Rewards app to include contactless

Customers with Android devices will be able to use the ‘Greggs Rewards’ app by tapping their phone against the card terminal, which will connect straight to Eagle Eye’s AIR platform for basket data verification and approval. Customers will then be able to pay, get a coffee stamp and receive instant offers and rewards.

First launched in early 2014, the ‘Greggs Rewards’ app provides customers with real-time offers that can be redeemed at the point of sale.  

Greggs has worked with Spire Payments to upgrade its systems to NFC capabilities across all of its shops.

Malcolm Copland, Greggs commercial director, said: “NFC enables us to offer our customers a simple yet superior journey they won’t find anywhere else, and delivers on our core strategy of ensuring our customers are always getting the best service possible.”

Consumers can register for a Greggs Rewards account via the app or online and can top up their accounts with any amount from £5-£50 using their debit/credit card or PayPal, to enable them to pay securely in-store with their smartphone.

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