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Greggs relaunches rewards app

Bakery chain Greggs has relaunched its ‘Greggs Rewards’ mobile payment app as it looks to make shopping across its 1,700 shops quicker and easier without the need to carry a wallet or separate loyalty card.

GENERAL MERCHANDISE

Greggs relaunches rewards app

Bakery chain Greggs has relaunched its ‘Greggs Rewards’ mobile payment app as it looks to make shopping across its 1,700 shops quicker and easier without the need to carry a wallet or separate loyalty card.

The app has a simplified registration process meaning that customers can now download and use it straight away without having to upload funds. Users can pay directly for purchases through a smartphone with PayPal, Apple Pay, by preloading money on to their account, or with cash or a debit/credit card.

The range of incentives includes a free Greggs breakfast when customers top up with £10 for the first time, a free hot drink promotion once customers have bought their seventh drink, a birthday sweet treat, seasonal offers throughout the year exclusively for Greggs Rewards users, and a prize draw every month where five people will win £50.

Malcolm Copland, commercial director at Greggs, said: “We first launched Greggs Rewards in 2014, and since then we’ve listened carefully to what our customers want; an easy-to-use app that allows them to pay quickly and easily via a smartphone, along with exclusive offers to reward them for shopping with us. We will continue to develop these offers over the forthcoming months.”

 

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