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Green makeover for the humble shopping basket

The Co-operative Group is to roll out of the UK’s first 100% recycled plastic shopping basket to thousands of its food stores across the country.

CITY & CORPORATE

Green makeover for the humble shopping basket

The only fully recycled shopping basket of its kind, the “new generation” baskets are made from plastic materials that would usually be sent to landfill or for incineration.

The ultra lightweight baskets are ergonomically designed to curve round the leg to provide maximum comfort when carried. The handle is also designed to make the baskets easier and more comfortable to carry, without putting any undue strain on the wrist.

Sean Toal, Commercial Director at The Co-operative Food, commented: "We’re proud to be at the forefront of green product innovation, and we’re sure our customers will welcome the new generation of shopping baskets, which, as well as being kinder to the environment, are much easier to carry.”

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